The LT11 Business Model

Just over a week ago we released our latest banger, “Park Life.” The amount of positive feedback we have received from this video has been greater than any other release we’ve ever had. Everyones support means a lot to us. Without it, we wouldn’t be able to do what we do. Its especially touching when a die hard fan suggests or offers to pay money in exchange for our videos. We’ve gotten lots of ideas from you guys–charging for subscriptions, taking donations, adopt a “pay anything you want” model, etc.. We’ve been talking a lot to other people lately about how our business model works. “How do you guys make money?” A common question. Let me explain (I made a diagram–I know, it sucks).

We are rock climbers. We go out and make climbing movies. Usually we have some sponsors but more often than not its an investment for us. We give the movie away for free. We choose to give away our videos for free because the cost of distribution is zero and we want as many people to see it as possible. Free removes the cost barrier for our audience to see our video. And the cost barrier for our audience to share it with others. As our work improves and our audience grows it increases our visibility within the community and industry. Its that relationship with our audience that builds our reputation and establishes our work as quality. Its what enables us to market ourselves to commercial clients and what motivates potential clients to seek us out for their creative media needs. And that’s how we ultimately get paid. Via the commercial gigs. The money we make from that gets filtered back into the company. We can have a budget to go and make another climbing movie. Get a new camera or computer. Push our creativity even farther!

Make sense? Offering us money for our free videos is a wonderful gesture. It means you really like our work. That means a lot to us–we greatly appreciate it! Ultimately the best thing any fan could ever do for us–if you like a video–share it with someone else you think will like it. Tell them about what we do here at LT11. Take them climbing! :)

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A_W

If “its” what enables you to market yourself to comercial clients perhaps you should punctuate so that reputation you are building is not careless and uneducated. Just a thought.

http://jordanshipman.lt11.com Jordan Shipman

I don’t think our reputation hinges on typos. htanks 4 youre thawt. :) sjhdfalajsdflj

A_W

Those are not typos. A typo happens once and is corrected when someone points it out. You don’t know how or chose not to use the correct form of the word. Either way it is (it’s) unprofessional. And yes, your reputation does hinge on typos. Do you really think that a potential client would accept a proposal riddled with improper grammer? I think that it is pretty ironic that in your post about your business model you make such glaring mistakes. Maybe you didn’t plan on so many eyes seeing this, but it is on climbing narc now and LT11 is taking off, clients will be reading this.

http://jordanshipman.lt11.com Jordan Shipman

Yours da only 1 dat seams 2 B upsets bout it’s. :) kjhfkdjsahfkjadhsbf
Anonymous

That’s a lot of lecturing from a guy that can’t spell commercial or grammar.

I think if you had pointed out the mistake without the condescension, your input may have been appreciated. “Just a thought.”

http://jordanshipman.lt11.com Jordan Shipman

Cheers! :)

Frank

Also you may want to look the word ironic up in the dictionary. It does not mean what you think it does.

Benjamin Eaton

Just wanted
to let you know that I am a loyal reader of your blog. Thanks for all the good
reads.

Ben Eaton – The
Chalk Pot

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http://jordanshipman.lt11.com Jordan Shipman

Thanks Ben! I appreciate that! I like what The Chalk Pot is doing!

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